Social.Lab South Africa
Social.Lab South Africa answers a need for businesses to bridge the Advertising, Direct Marketing, Digital, PR, Social Media and especially Media Agency divide.
We bring these capabilities together – fittingly per client and brief – to develop integrated dynamic content strategies to grow brands, sales and customer value.
We benchmark your social media presence against the competition and the industry according to chosen organic and paid metrics. We analyse posting, content and amplification strategy through our third-party and proprietary technologies.
We profile your audience and get a full understanding of the people that matter to your brand by leveraging audience persona analysis. Through conversations that matter to your business we surface actionable insights and build customizable social listening dashboards.
In the last few years social media has made huge strides – in reach and in becoming a video platform, but also in formats, targeting options, tracking & measurement, planning and buying solutions. We believe that businesses should leverage social media as a paid channel that can build brands and impact audiences at scale.
Our data-driven approach to social media enables companies of any size to tap into truly personal and sequential storytelling to drive measurable results from awareness all the way down to sales for all your audience segments.
Display advertising has proliferated offering numerous opportunities in mobile, video and native display advertising. We focus on contextual advertising; finding audiences based on attributes far greater than simply browsing behavior.
Our services include media strategy and planning, programmatic media buying leveraging technologies and tools which provide access to the highest quality inventory and return on ad spend.
With more than 11 years of paid search planning, we are able to deliver robust and comprehensive PPC campaigns across Google and Bing.
Our services include keyword strategy and planning, bid management and optimization covering objectives from Brand term protection to performance marketing using long-tail keywords.
We have deep specialism in SEO, App Store Optimisation (ASO) and search intent modelling (SIM) which enables search ranking and audience insights.
This includes technical (onsite) analysis and recommendations, managing website migrations, customer persona development and content strategy, backlink analysis and acquisition, as well as local and mobile search optimisation including Google MyBusiness and Google Maps.
At Social Lab, we combine great creative content with deep paid social media expertise – bridging the historic creative and media agency divide – to ensure we reach audiences effectively and as such drive brand and business results. Our creative teams are breathing digital and social media to develop cutting edge campaigns that deliver on your business objectives at every step of the funnel.